diff --git a/src/components/landing/code.astro b/src/components/landing/code.astro
index 5f62318..6552879 100644
--- a/src/components/landing/code.astro
+++ b/src/components/landing/code.astro
@@ -7,16 +7,17 @@ const files = [
     title: "Command handler",
     role: "decides",
     code: `// app/domain/order/commands/place-order.ts
-import { DomainError } from "@bounda-dev/core";
 import type { Command } from "./+types/place-order";
 
 export const payload = ({ z }: Command.PayloadArgs) =>
   z.object({ orderId: z.uuid(), customerId: z.string().min(1), total: z.number().positive() });
 
-export const handler = ({ command, state, events }: Command.HandlerArgs) => {
-  if (state.status !== "new") {
-    throw new DomainError(\`Order \${command.aggregateId} was already placed\`);
-  }
+export const rejections = ({ command }: Command.RejectionsArgs) => ({
+  AlreadyPlaced: \`Order \${command.aggregateId} was already placed\`,
+});
+
+export const handler = ({ command, state, events, reject }: Command.HandlerArgs) => {
+  if (state.status !== undefined) return reject("AlreadyPlaced");
   return [
     events.orderPlaced({ customerId: command.payload.customerId, total: command.payload.total }),
   ];
@@ -24,15 +25,14 @@ export const handler = ({ command, state, events }: Command.HandlerArgs) => {
   },
   {
     title: "Event",
-    role: "applies",
+    role: "opens the order",
     code: `// app/domain/order/order-placed.ts
 import type { Event } from "./+types/order-placed";
 
 export const payload = ({ z }: Event.PayloadArgs) =>
   z.object({ customerId: z.string(), total: z.number().positive() });
 
-export const apply = ({ state, event }: Event.ApplyArgs) => ({
-  ...state,
+export const begin = ({ event }: Event.BeginArgs) => ({
   status: "placed" as const,
   customerId: event.payload.customerId,
   total: event.payload.total,
@@ -63,7 +63,7 @@ export const project = async ({ event, table }: Projection.Args) => {
       <p class="label">The code</p>
       <h2 class="display">Three files. Their place and name are the declaration.</h2>
       <p>
-        A command handler decides, an event applies, a projection writes a row. <code>bounda generate</code> reads the folders and
+        A command handler decides, an event becomes the state, a projection writes a row. <code>bounda generate</code> reads the folders and
         infers every type, so there is no registry to keep in sync.
       </p>
       <pre class="tree">app/
diff --git a/src/components/landing/facts.astro b/src/components/landing/facts.astro
index e45dbc6..2f37350 100644
--- a/src/components/landing/facts.astro
+++ b/src/components/landing/facts.astro
@@ -8,7 +8,7 @@ const facts = [
   {
     label: "bounda rebuild",
     title: "Read models rebuild.",
-    body: "Replay the global stream into a fresh read model without touching a single event.",
+    body: "A wrong dashboard is a fixed projection and a rebuild, not a migration script. The events are never touched.",
   },
   {
     label: "Processes and policies",
@@ -18,7 +18,7 @@ const facts = [
   {
     label: "One database",
     title: "Runs where you are.",
-    body: "PostgreSQL, SQLite or libSQL, or a Cloudflare Durable Object per tenant. React Router integration and OpenTelemetry.",
+    body: "PostgreSQL, SQLite or libSQL. On Cloudflare, one Durable Object per tenant holds the whole domain, driven by its alarm. React Router integration and OpenTelemetry.",
   },
 ];
 ---
diff --git a/src/components/landing/hero.astro b/src/components/landing/hero.astro
index eee110f..7127d6d 100644
--- a/src/components/landing/hero.astro
+++ b/src/components/landing/hero.astro
@@ -11,13 +11,13 @@ import Install from "../install.astro";
       <span class="line"><span data-rise class="quiet" style="--enter-delay: 0.22s">ceremony.</span></span>
     </h1>
     <p class="lead-short" data-enter style="--enter-delay: 0.38s">
-      <b>Keep every change as an ordered fact.</b> Rebuild any view from it, on one database.
+      <b>Your tables keep the last write. Bounda keeps every change.</b> Rebuild any view from it, on one database.
     </p>
   </div>
   <div class="foot" id="hero-foot">
     <p class="lead" data-enter style="--enter-delay: 0.38s">
-      <b>Keep every change as an ordered fact and rebuild any view from it.</b> Plain TypeScript modules, inferred types, one
-      database. No broker to run.
+      <b>Your tables keep the last write. Bounda keeps every change.</b> Rebuild any view, explain any past state. Plain
+      TypeScript modules, inferred types, one database, no broker.
     </p>
     <div class="actions" data-enter style="--enter-delay: 0.46s">
       <Install />
diff --git a/src/components/landing/story.astro b/src/components/landing/story.astro
index ecccdd7..20163fb 100644
--- a/src/components/landing/story.astro
+++ b/src/components/landing/story.astro
@@ -18,9 +18,9 @@
         <p><code>OrderPlaced</code> is appended to the global stream at position 4,212. Facts are never edited or deleted.</p>
       </article>
       <article class="caption" data-window="2.55,3.38">
-        <p class="kicker">Apply</p>
+        <p class="kicker">Evolve</p>
         <h2 class="display">State is a fold.</h2>
-        <p>The global stream interleaves every aggregate. <code>apply</code> folds only order/7f3a's events, in order: created, item added, placed.</p>
+        <p>The global stream interleaves every aggregate. <code>evolve</code> folds only order/7f3a's events, in order: created, item added, placed.</p>
       </article>
       <article class="caption" data-window="3.42,4.26">
         <p class="kicker">Projection</p>
diff --git a/src/layouts/base.astro b/src/layouts/base.astro
index 0339d76..f01c869 100644
--- a/src/layouts/base.astro
+++ b/src/layouts/base.astro
@@ -9,7 +9,7 @@ interface Props {
 
 const {
   title = "Bounda — Event sourcing and CQRS for TypeScript",
-  description = "Keep every change as an ordered fact and rebuild any view from it. Plain TypeScript modules, inferred types, one database.",
+  description = "Your tables keep the last write. Bounda keeps every change, so any view can be rebuilt from it. Plain TypeScript modules, inferred types, one database.",
 } = Astro.props;
 
 const canonicalUrl = new URL(Astro.url.pathname, Astro.site ?? "https://bounda.dev");
diff --git a/src/scripts/landing/story.ts b/src/scripts/landing/story.ts
index 5ff6a5d..189e443 100644
--- a/src/scripts/landing/story.ts
+++ b/src/scripts/landing/story.ts
@@ -164,7 +164,7 @@ const readoutAt = (b: number): Readout => {
     const step = FOLD[k];
     if (!step) throw new Error(`no fold step ${k}`);
     return at(
-      `Apply ${k + 1} of 3 · order/7f3a`,
+      `Evolve ${k + 1} of 3 · order/7f3a`,
       formatPosition(step.position),
       `${step.name} → ${step.state}`,
       step.position,