diff --git a/apps/web/src/studio-modules/channel.ts b/apps/web/src/studio-modules/channel.ts
index d7b6ebe0b5..eb3f2a6749 100644
--- a/apps/web/src/studio-modules/channel.ts
+++ b/apps/web/src/studio-modules/channel.ts
@@ -118,6 +118,24 @@ export type StudioChannelModule<
   Out extends ModuleMessage = ModuleMessage,
 > = (context: StudioChannelContext<In, Out>) => void | Promise<void>;
 
+/**
+ * The `window` property a binding sets when its framework can show a save by
+ * re-rendering the page in place (Next.js: `router.refresh()`): a
+ * {@link StudioPageRefresh}. Studio's HTML swap calls it instead of replacing
+ * the document, whose new scripts never run, so the page's client components
+ * would stop at their server markup (a footer revealed on scroll, a carousel).
+ * A page without it gets the document swap.
+ */
+export const STUDIO_PAGE_REFRESH = "__decoStudioRefresh";
+
+/**
+ * Shows `url` (absolute, on the page's own origin: the page's URL, or a new one
+ * whose draft pointer moved) from the server without reloading, keeping the
+ * page's client state; resolves once the new content is on screen, rejects
+ * when it can't show it (Studio then reloads the frame).
+ */
+export type StudioPageRefresh = (url: string) => Promise<void>;
+
 /** Types a module's default export: `export default defineStudioModule<In, Out>((channel) => …)`. */
 export function defineStudioModule<
   In extends ModuleMessage = ModuleMessage,
diff --git a/apps/web/src/studio-modules/html-swap.test.ts b/apps/web/src/studio-modules/html-swap.test.ts
index 090f0364c6..3fe83db775 100644
--- a/apps/web/src/studio-modules/html-swap.test.ts
+++ b/apps/web/src/studio-modules/html-swap.test.ts
@@ -1,6 +1,7 @@
 import { setupComponentTest } from "../../test/setup";
 setupComponentTest();
 import { afterEach, describe, expect, it } from "bun:test";
+import { STUDIO_PAGE_REFRESH } from "./channel";
 import htmlSwap from "./html-swap";
 import { HTML_SWAP_EVENT, type HtmlSwapOut } from "./messages";
 import { startModule } from "./test-channel";
@@ -21,6 +22,7 @@ function viewTransitions(
 }
 
 afterEach(() => {
+  Reflect.deleteProperty(window, STUDIO_PAGE_REFRESH);
   globalThis.fetch = realFetch;
   viewTransitions(null);
   document.documentElement.removeAttribute("data-theme");
@@ -171,4 +173,62 @@ describe("the HTML swap module", () => {
       { type: "html-swap:end", id: 2 },
     ]);
   });
+
+  describe("a page that refreshes itself (its binding set STUDIO_PAGE_REFRESH)", () => {
+    it("hands it the URL instead of swapping the document, reporting start then end", async () => {
+      document.body.innerHTML = "<h1>Kept</h1>";
+      const kept = document.querySelector("h1");
+      const fetched = serve(NEXT);
+      const asked: string[] = [];
+      Reflect.set(window, STUDIO_PAGE_REFRESH, async (url: string) => {
+        asked.push(url);
+      });
+      const phases: string[] = [];
+      const onSwap = (e: Event) => phases.push((e as CustomEvent).detail.phase);
+      addEventListener(HTML_SWAP_EVENT, onSwap);
+      const { sent, receive } = await startModule(htmlSwap);
+      const next = new URL("?__draft=b", location.href).href;
+      receive({ type: "html-swap:refresh", id: 4, url: next });
+      await until(sent, "html-swap:end", 4);
+      removeEventListener(HTML_SWAP_EVENT, onSwap);
+      expect(asked).toEqual([next]);
+      expect(fetched).toEqual([]);
+      expect(phases).toEqual(["start", "end"]);
+      // React's nodes stay where they are.
+      expect(document.querySelector("h1")).toBe(kept);
+      expect(sent).toEqual([
+        { type: "html-swap:start", id: 4 },
+        { type: "html-swap:end", id: 4 },
+      ]);
+    });
+
+    it("reports an error when it fails, so Studio reloads the frame", async () => {
+      Reflect.set(window, STUDIO_PAGE_REFRESH, async () => {
+        throw new Error("The page answered 500");
+      });
+      const { sent, receive } = await startModule(htmlSwap);
+      receive({ type: "html-swap:refresh", id: 6 });
+      await until(sent, "html-swap:error", 6);
+      expect(sent.at(-1)).toEqual({
+        type: "html-swap:error",
+        id: 6,
+        message: "The page answered 500",
+      });
+    });
+
+    it("never hands it another origin's URL", async () => {
+      let called = false;
+      Reflect.set(window, STUDIO_PAGE_REFRESH, async () => {
+        called = true;
+      });
+      const { sent, receive } = await startModule(htmlSwap);
+      receive({
+        type: "html-swap:refresh",
+        id: 8,
+        url: "https://elsewhere.example/",
+      });
+      await until(sent, "html-swap:error", 8);
+      expect(called).toBe(false);
+    });
+  });
 });
diff --git a/apps/web/src/studio-modules/html-swap.ts b/apps/web/src/studio-modules/html-swap.ts
index ef7ba8b14b..86d59ca678 100644
--- a/apps/web/src/studio-modules/html-swap.ts
+++ b/apps/web/src/studio-modules/html-swap.ts
@@ -12,11 +12,19 @@
  * reports nothing. The other modules in the page hear the swap through
  * {@link HTML_SWAP_EVENT} on `window` (the wireframe re-attaches its outline).
  *
- * The window, its listeners and the modules survive the swap; the new HTML's
+ * A page whose binding sets its own refresh (`window[STUDIO_PAGE_REFRESH]`:
+ * Next.js and TanStack re-render through their router) gets that instead, so
+ * React stays attached and its client components keep working. Otherwise the
+ * window, its listeners and the modules survive the swap, but the new HTML's
  * scripts don't run (as with the in-place render v7 sites get), so what the
- * page's scripts made interactive stays as it was until the next load.
+ * page's scripts made interactive stays at its server markup until the next
+ * load.
  */
-import { defineStudioModule } from "./channel";
+import {
+  defineStudioModule,
+  STUDIO_PAGE_REFRESH,
+  type StudioPageRefresh,
+} from "./channel";
 import {
   HTML_SWAP_EVENT,
   type HtmlSwapEventDetail,
@@ -83,6 +91,12 @@ function replaceDocument(doc: Document, html: string) {
   root.innerHTML = next.documentElement.innerHTML;
 }
 
+/** The page's own refresh, when its binding set one. */
+function pageRefreshOf(win: Window): StudioPageRefresh | null {
+  const value: unknown = Reflect.get(win, STUDIO_PAGE_REFRESH);
+  return typeof value === "function" ? (value as StudioPageRefresh) : null;
+}
+
 export default defineStudioModule<HtmlSwapIn, HtmlSwapOut>((channel) => {
   let current: AbortController | null = null;
   /**
@@ -106,6 +120,16 @@ export default defineStudioModule<HtmlSwapIn, HtmlSwapOut>((channel) => {
       if (target.origin !== location.origin) {
         throw new Error(`Not this page's origin: ${target.origin}`);
       }
+      const pageRefresh = pageRefreshOf(window);
+      if (pageRefresh) {
+        await pageRefresh(target.href);
+        if (!live()) return;
+        shown = target.href;
+        current = null;
+        announce("end");
+        channel.send({ type: "html-swap:end", id });
+        return;
+      }
       const res = await fetch(target.href, {
         headers: { accept: "text/html" },
         credentials: "same-origin",
diff --git a/apps/web/src/studio-modules/messages.ts b/apps/web/src/studio-modules/messages.ts
index 5e9c6c3aaf..211be8012f 100644
--- a/apps/web/src/studio-modules/messages.ts
+++ b/apps/web/src/studio-modules/messages.ts
@@ -8,9 +8,11 @@
  * - `wireframe`: outlines the page's editable sections on hover, reports the
  *   hovered and the clicked one, and keeps the page from navigating away
  *   while the Blocks panel edits it.
- * - `html-swap`: after a save, fetches the page's new HTML and swaps the
- *   document inside a View Transition (at once where the API is missing),
- *   reporting start and end, so the preview's progress bar tracks the swap.
+ * - `html-swap`: after a save, shows the page's new content: through the
+ *   page's own router when its binding offers one (`STUDIO_PAGE_REFRESH`),
+ *   else by fetching its new HTML and swapping the document inside a View
+ *   Transition (at once where the API is missing), reporting start and end,
+ *   so the preview's progress bar tracks it.
  *
  * Every message type is the module's name, `:`, the message.
  */
@@ -84,7 +86,9 @@ export type HtmlSwapIn =
    * Show the page's current content: fetch its HTML again and swap it in.
    * With `url` (a new URL of the page: a save moved the draft pointer in it),
    * that URL's HTML, on the page's own origin only; a later refresh without
-   * one reads it again. The page's address stays as it loaded.
+   * one reads it again. The page's address stays as it loaded, unless the
+   * page refreshes itself through its router (`STUDIO_PAGE_REFRESH`), which
+   * moves it to that URL.
    */
   { type: "html-swap:refresh"; id: number; url?: string };