diff --git a/homeView.test.ts b/homeView.test.ts
index 76bbfd7..fc99b10 100644
--- a/homeView.test.ts
+++ b/homeView.test.ts
@@ -90,3 +90,15 @@ it("should keep the url searchable when a specifier replaced it", () => {
   expect(search).toContain("https://plugins.dprint.dev/json-1.0.0.wasm");
   expect(search).toContain("npm:@dprint/json@1.2.3");
 });
+
+it("should list plugins by repo without the dprint org or plugin prefix", () => {
+  const { html } = renderReferences([
+    createPlugin({ name: "dprint-plugin-json", repo: "dprint/dprint-plugin-json" }),
+    createPlugin({ name: "dprint_plugin_malva", repo: "g-plane/malva" }),
+    createPlugin({ name: "dprint-plugin-kdl", repo: "kachick/dprint-plugin-kdl" }),
+    // data cached before info.json declared the repo
+    createPlugin({ name: "dprint-plugin-cached" }),
+  ]);
+  const names = [...html.matchAll(/<span class="name-text">([^<]*)<\/span>/g)].map((m) => m[1]);
+  expect(names).toEqual(["dprint-plugin-json", "g-plane/malva", "kachick/kdl", "dprint-plugin-cached"]);
+});
diff --git a/homeView.tsx b/homeView.tsx
index f746709..dcee7bb 100644
--- a/homeView.tsx
+++ b/homeView.tsx
@@ -86,7 +86,9 @@ function renderPage(pluginsData: PluginsData) {
           autocomplete="off"
           spellcheck={false}
         />
-        <a class="docs-link" href="https://dprint.dev/plugins">dprint plugin docs <span>↗</span></a>
+        <a class="docs-link" href="https://dprint.dev/plugins">
+          dprint plugin docs <span>↗</span>
+        </a>
       </div>
       {renderPlugins(pluginsData)}
       <div id="no-matches" class="no-matches" hidden>No plugins match your filter.</div>
@@ -101,6 +103,7 @@ function renderPage(pluginsData: PluginsData) {
 function pluginSearchText(plugin: PluginData) {
   const parts: (string | undefined)[] = [
     plugin.name,
+    plugin.repo,
     // the url stays searchable even when the npm specifier is what's shown
     plugin.url,
     latestReference(plugin),
@@ -164,7 +167,7 @@ function renderPlugin(plugin: PluginData) {
         <span class="swatch"></span>
         <div class="name-block">
           <div class="name-line">
-            <span class="name-text">{plugin.name}</span>
+            <span class="name-text">{displayName(plugin)}</span>
             {plugin.version ? <span class="version-tag">{plugin.version}</span> : null}
           </div>
           {renderPluginLinks(plugin)}
@@ -174,7 +177,7 @@ function renderPlugin(plugin: PluginData) {
         <code>{latestReference(plugin)}</code>
       </div>
       <div class="col-downloads num-col" role="cell">
-        <span class="dl-label">Downloads (30d) </span>
+        <span class="dl-label">Downloads (30d)</span>
         {plugin.downloadCount.allVersions?.toLocaleString("en-US")}
       </div>
       <div class="col-action" role="cell">
@@ -210,6 +213,18 @@ function latestReference(plugin: PluginData) {
 // the repo and docs links shown beneath a plugin's name. both are optional: the
 // repo url is derived during the build and docs only exist for plugins with a
 // dprint.dev page.
+// plugins are listed by the repo they're published from: the dprint org is
+// left off its own plugins and the `dprint-plugin-` prefix off everyone else's
+// (ex. `dprint-plugin-json` and `kachick/kdl`)
+function displayName(plugin: PluginData) {
+  if (plugin.repo == null) {
+    return plugin.name;
+  }
+  return plugin.repo.startsWith("dprint/")
+    ? plugin.repo.slice("dprint/".length)
+    : plugin.repo.replace("/dprint-plugin-", "/");
+}
+
 function renderPluginLinks(plugin: PluginData) {
   if (plugin.repoUrl == null && plugin.website == null) {
     return null;
diff --git a/info.json b/info.json
index e72cfc9..0347308 100644
--- a/info.json
+++ b/info.json
@@ -4,6 +4,7 @@
   "latest": [
     {
       "name": "dprint-plugin-typescript",
+      "repo": "dprint/dprint-plugin-typescript",
       "description": "TypeScript/JavaScript code formatter.",
       "website": "https://dprint.dev/plugins/typescript/",
       "npm": {
@@ -34,6 +35,7 @@
     },
     {
       "name": "dprint-plugin-json",
+      "repo": "dprint/dprint-plugin-json",
       "description": "JSON/JSONC code formatter.",
       "website": "https://dprint.dev/plugins/json/",
       "npm": {
@@ -55,6 +57,7 @@
     },
     {
       "name": "dprint-plugin-markdown",
+      "repo": "dprint/dprint-plugin-markdown",
       "description": "Markdown code formatter.",
       "website": "https://dprint.dev/plugins/markdown/",
       "npm": {
@@ -79,6 +82,7 @@
     },
     {
       "name": "dprint-plugin-toml",
+      "repo": "dprint/dprint-plugin-toml",
       "description": "TOML code formatter.",
       "website": "https://dprint.dev/plugins/toml/",
       "npm": {
@@ -97,6 +101,7 @@
     },
     {
       "name": "dprint-plugin-dockerfile",
+      "repo": "dprint/dprint-plugin-dockerfile",
       "description": "Dockerfile code formatter.",
       "website": "https://dprint.dev/plugins/dockerfile/",
       "npm": {
@@ -119,6 +124,7 @@
     },
     {
       "name": "dprint-plugin-biome",
+      "repo": "dprint/dprint-plugin-biome",
       "description": "Biome (JS/TS/JSON) wrapper plugin.",
       "website": "https://dprint.dev/plugins/biome/",
       "npm": {
@@ -151,6 +157,7 @@
     },
     {
       "name": "dprint-plugin-mago",
+      "repo": "dprint/dprint-plugin-mago",
       "description": "Mago (PHP) wrapper plugin.",
       "website": "https://dprint.dev/plugins/mago/",
       "npm": {
@@ -170,6 +177,7 @@
     },
     {
       "name": "dprint-plugin-ruff",
+      "repo": "dprint/dprint-plugin-ruff",
       "description": "Ruff (Python) wrapper plugin.",
       "website": "https://dprint.dev/plugins/ruff/",
       "npm": {
@@ -191,6 +199,7 @@
     },
     {
       "name": "dprint-plugin-jupyter",
+      "repo": "dprint/dprint-plugin-jupyter",
       "description": "Jupyter notebook code block formatter.",
       "website": "https://dprint.dev/plugins/jupyter/",
       "npm": {
@@ -210,7 +219,8 @@
       "configExcludes": []
     },
     {
-      "name": "jakebailey/gofumpt",
+      "name": "dprint-plugin-gofumpt",
+      "repo": "jakebailey/dprint-plugin-gofumpt",
       "description": "Gofumpt (Go) wrapper plugin.",
       "website": "https://dprint.dev/plugins/gofumpt/",
       "npm": {
@@ -230,7 +240,8 @@
       "configExcludes": []
     },
     {
-      "name": "kachick/kdl",
+      "name": "dprint-plugin-kdl",
+      "repo": "kachick/dprint-plugin-kdl",
       "description": "KDL crate wrapper plugin.",
       "npm": {
         "name": "@kachick/dprint-plugin-kdl"
@@ -246,7 +257,8 @@
       "configExcludes": []
     },
     {
-      "name": "kachick/nix",
+      "name": "dprint-plugin-nix",
+      "repo": "kachick/dprint-plugin-nix",
       "description": "Nixfmt-rs (Nix) wrapper plugin.",
       "npm": {
         "name": "@kachick/dprint-plugin-nix"
@@ -263,7 +275,8 @@
       "configExcludes": []
     },
     {
-      "name": "kachick/sh",
+      "name": "dprint-plugin-sh",
+      "repo": "kachick/dprint-plugin-sh",
       "description": "Shuck-formatter (shell script) wrapper plugin.",
       "npm": {
         "name": "@kachick/dprint-plugin-sh"
@@ -305,6 +318,7 @@
     },
     {
       "name": "kachick/typstyle",
+      "repo": "kachick/dprint-plugin-typstyle",
       "description": "Typstyle (Typst) wrapper plugin.",
       "npm": {
         "name": "@kachick/dprint-plugin-typstyle"
@@ -321,7 +335,8 @@
       "configExcludes": []
     },
     {
-      "name": "g-plane/malva",
+      "name": "dprint_plugin_malva",
+      "repo": "g-plane/malva",
       "description": "CSS, SCSS, Sass and Less formatter.",
       "website": "https://dprint.dev/plugins/malva/",
       "npm": {
@@ -347,7 +362,8 @@
       ]
     },
     {
-      "name": "g-plane/markup_fmt",
+      "name": "dprint_plugin_markup",
+      "repo": "g-plane/markup_fmt",
       "description": "HTML, Vue, Svelte, Astro, Angular, Jinja, Twig, Nunjucks, and Vento formatter.",
       "website": "https://dprint.dev/plugins/markup_fmt/",
       "npm": {
@@ -396,7 +412,8 @@
       "configExcludes": []
     },
     {
-      "name": "g-plane/pretty_yaml",
+      "name": "dprint_plugin_yaml",
+      "repo": "g-plane/pretty_yaml",
       "description": "YAML formatter.",
       "website": "https://dprint.dev/plugins/pretty_yaml/",
       "npm": {
@@ -417,7 +434,8 @@
       "configExcludes": []
     },
     {
-      "name": "g-plane/pretty_graphql",
+      "name": "dprint_plugin_graphql",
+      "repo": "g-plane/pretty_graphql",
       "description": "GraphQL formatter.",
       "website": "https://dprint.dev/plugins/pretty_graphql/",
       "npm": {
@@ -438,6 +456,7 @@
     },
     {
       "name": "dprint-plugin-oxc",
+      "repo": "dprint/dprint-plugin-oxc",
       "description": "Oxc (JS/TS/JSON/CSS/SCSS/Less/GraphQL/YAML/TOML) wrapper plugin.",
       "website": "https://dprint.dev/plugins/oxc/",
       "npm": {
@@ -486,7 +505,8 @@
       ]
     },
     {
-      "name": "apcamargo/bibtex-tidy",
+      "name": "dprint-plugin-bibtex-tidy",
+      "repo": "apcamargo/dprint-plugin-bibtex-tidy",
       "description": "Tidy bibtex files.",
       "selected": false,
       "configKey": "bibtex-tidy",
@@ -501,6 +521,7 @@
     },
     {
       "name": "apcamargo/typstyle",
+      "repo": "apcamargo/dprint-plugin-typstyle",
       "description": "A beautiful and reliable code formatter for Typst.",
       "selected": false,
       "configKey": "typstyle",
@@ -515,7 +536,8 @@
       "configExcludes": []
     },
     {
-      "name": "bartlomieju/lax-css",
+      "name": "lax-css",
+      "repo": "bartlomieju/lax-css",
       "description": "CSS, SCSS, and Less formatter that never reinterprets your styles.",
       "npm": {
         "name": "lax-css"
@@ -538,7 +560,8 @@
       ]
     },
     {
-      "name": "bartlomieju/lax-markup",
+      "name": "lax-markup",
+      "repo": "bartlomieju/lax-markup",
       "description": "HTML, XML, SVG, Vue, Svelte, and Astro formatter that preserves rendering-critical whitespace.",
       "npm": {
         "name": "lax-markup"
@@ -566,7 +589,8 @@
       "configExcludes": []
     },
     {
-      "name": "bartlomieju/lax-sql",
+      "name": "lax-sql",
+      "repo": "bartlomieju/lax-sql",
       "description": "Dialect-agnostic SQL formatter.",
       "npm": {
         "name": "lax-sql"
@@ -587,7 +611,8 @@
       "configExcludes": []
     },
     {
-      "name": "jolars/panache",
+      "name": "dprint-plugin-panache",
+      "repo": "jolars/dprint-plugin-panache",
       "description": "Quarto, Pandoc, R Markdown, and Markdown formatter.",
       "selected": false,
       "configKey": "panache",
@@ -611,7 +636,8 @@
       "configExcludes": []
     },
     {
-      "name": "drluckyspin/swift",
+      "name": "dprint-plugin-swift",
+      "repo": "drluckyspin/dprint-plugin-swift",
       "description": "Swift code formatter (SwiftFormat wrapper).",
       "selected": false,
       "configKey": "swiftformat",
@@ -630,6 +656,7 @@
     },
     {
       "name": "dprint-plugin-prettier",
+      "repo": "dprint/dprint-plugin-prettier",
       "description": "Prettier wrapper plugin (consider faster dedicated plugins for JS/TS, CSS, etc.).",
       "website": "https://dprint.dev/plugins/prettier/",
       "npm": {
@@ -678,6 +705,7 @@
     },
     {
       "name": "dprint-plugin-roslyn",
+      "repo": "dprint/dprint-plugin-roslyn",
       "description": "C# and Visual Basic code formatter (Roslyn).",
       "website": "https://dprint.dev/plugins/roslyn/",
       "npm": {
@@ -702,6 +730,7 @@
     },
     {
       "name": "dprint-plugin-exec",
+      "repo": "dprint/dprint-plugin-exec",
       "description": "Formats code using formatting CLIs installed on the host machine (rustfmt, clang-format, shfmt, etc.).",
       "website": "https://dprint.dev/plugins/exec/",
       "npm": {
@@ -818,7 +847,8 @@
       ]
     },
     {
-      "name": "sargunv/dprint-clang-format",
+      "name": "dprint-plugin-clang-format",
+      "repo": "sargunv/dprint-clang-format",
       "description": "C, C++, and Objective-C code formatter (clang-format).",
       "selected": false,
       "configKey": "clangFormat",
@@ -846,7 +876,8 @@
       "configExcludes": []
     },
     {
-      "name": "sargunv/dprint-cmakefmt",
+      "name": "dprint-cmakefmt",
+      "repo": "sargunv/dprint-cmakefmt",
       "description": "CMake code formatter (cmakefmt).",
       "selected": false,
       "configKey": "cmakefmt",
@@ -865,7 +896,8 @@
       "configExcludes": []
     },
     {
-      "name": "jolars/arity",
+      "name": "dprint-plugin-arity",
+      "repo": "jolars/dprint-plugin-arity",
       "description": "R code formatter (arity).",
       "selected": false,
       "configKey": "arity",
@@ -882,7 +914,8 @@
       "configExcludes": []
     },
     {
-      "name": "jolars/fatou",
+      "name": "dprint-plugin-fatou",
+      "repo": "jolars/dprint-plugin-fatou",
       "description": "Julia code formatter (fatou).",
       "selected": false,
       "configKey": "fatou",
@@ -896,7 +929,8 @@
       "configExcludes": []
     },
     {
-      "name": "jolars/badness",
+      "name": "dprint-plugin-badness",
+      "repo": "jolars/dprint-plugin-badness",
       "description": "LaTeX and BibTeX code formatter (badness).",
       "selected": false,
       "configKey": "badness",
diff --git a/plugins.test.ts b/plugins.test.ts
index 1511fc3..db88573 100644
--- a/plugins.test.ts
+++ b/plugins.test.ts
@@ -1,11 +1,26 @@
 import { expect, it } from "vitest";
-import { tryResolveAssetUrl, tryResolveLatestJson } from "./plugins.js";
+import infoJson from "./info.json" with { type: "json" };
+import { getPluginRepo, tryResolveAssetUrl, tryResolveLatestJson } from "./plugins.js";
 import { getLatestReleaseInfo } from "./utils/github.js";
 
 function resolveAsset(url: string) {
   return tryResolveAssetUrl(new URL(url));
 }
 
+it("getPluginRepo", () => {
+  expect(getPluginRepo({ repo: "dprint/dprint-plugin-typescript" })).toEqual({
+    username: "dprint",
+    repoName: "dprint-plugin-typescript",
+  });
+  expect(getPluginRepo({ repo: "g-plane/malva" })).toEqual({ username: "g-plane", repoName: "malva" });
+});
+
+it("info.json entries should say what repo they're published from", () => {
+  for (const plugin of infoJson.latest) {
+    expect(plugin.repo, plugin.name).toMatch(/^[A-Za-z0-9-]+\/[A-Za-z0-9._-]+$/);
+  }
+});
+
 it("tryResolveAssetUrl", () => {
   // allowed repo — should cache
   expect(
@@ -151,6 +166,18 @@ it("tryResolveUserLatestJson", async () => {
       npm: { name: "dprint-plugin-malva" },
     });
   }
+  // community plugin asked for by the name it has in info.json
+  {
+    const result = await getValidResultForUrl("https://plugins.dprint.dev/dprint/dprint_plugin_malva/latest.json");
+    const releaseInfo = await getLatestReleaseInfo("g-plane", "malva");
+    expect(result).toEqual({
+      schemaVersion: 1,
+      url: `https://plugins.dprint.dev/g-plane/malva-${releaseInfo!.tagName}.wasm`,
+      version: releaseInfo!.tagName.replace(/^v/, ""),
+      checksum: releaseInfo!.checksum,
+      npm: { name: "dprint-plugin-malva" },
+    });
+  }
 
   async function getValidResultForUrl(url: string) {
     const result = await tryResolveLatestJson(new URL(url))!;
diff --git a/plugins.ts b/plugins.ts
index 6bb26d6..57d3039 100644
--- a/plugins.ts
+++ b/plugins.ts
@@ -82,6 +82,19 @@ export interface PluginNpmInfo {
 // resolved repo name (ex. `dprint/dprint-plugin-typescript` and `g-plane/malva`)
 const npmPackagesByRepo = buildNpmPackagesByRepo();
 
+// the repos of the info.json plugins, keyed by plugin name
+const reposByPluginName = buildReposByPluginName();
+
+/**
+ * The GitHub repo an info.json entry is published from. An entry's `name` is
+ * the name the plugin reports about itself, which the cli matches against the
+ * plugins in a config file, so `repo` is what says where it's published from.
+ */
+export function getPluginRepo(plugin: { repo: string }) {
+  const slashIndex = plugin.repo.indexOf("/");
+  return { username: plugin.repo.slice(0, slashIndex), repoName: plugin.repo.slice(slashIndex + 1) };
+}
+
 const APPROVED_ASSET_REPOS = new Set([
   "drluckyspin/dprint-plugin-swift",
 ]);
@@ -139,8 +152,13 @@ export async function tryResolveLatestJson(url: URL) {
   if (!result) {
     return undefined;
   }
-  const username = result.pathname.groups[0]!;
-  const shortRepoName = result.pathname.groups[1]!;
+  // `dprint add <plugin-name>` asks for `dprint/<plugin-name>`, and the name a
+  // plugin has in info.json isn't necessarily the repo it's published from
+  const namedRepo = result.pathname.groups[0] === "dprint"
+    ? reposByPluginName.get(result.pathname.groups[1]!)
+    : undefined;
+  const username = namedRepo?.username ?? result.pathname.groups[0]!;
+  const shortRepoName = namedRepo?.repoName ?? result.pathname.groups[1]!;
   const latestInfo = await getLatestInfo(username, shortRepoName, url.origin);
   if (latestInfo == null) {
     return 404;
@@ -235,19 +253,26 @@ async function userRepoTagPatternMapper(
 
 function buildNpmPackagesByRepo() {
   const result = new Map<string, PluginNpmInfo>();
-  for (const plugin of infoJson.latest as { name: string; npm?: PluginNpmInfo }[]) {
+  for (const plugin of infoJson.latest as { repo: string; npm?: PluginNpmInfo }[]) {
     if (plugin.npm == null) {
       continue;
     }
-    const slashIndex = plugin.name.indexOf("/");
-    const username = slashIndex === -1 ? "dprint" : plugin.name.slice(0, slashIndex);
-    const shortName = plugin.name.slice(slashIndex + 1).replace(/^dprint-plugin-/, "");
+    const { username, repoName } = getPluginRepo(plugin);
+    const shortName = repoName.replace(/^dprint-plugin-/, "");
     result.set(`${username}/${shortName}`, plugin.npm);
     result.set(`${username}/dprint-plugin-${shortName}`, plugin.npm);
   }
   return result;
 }
 
+function buildReposByPluginName() {
+  const result = new Map<string, { username: string; repoName: string }>();
+  for (const plugin of infoJson.latest) {
+    result.set(plugin.name, getPluginRepo(plugin));
+  }
+  return result;
+}
+
 async function getFullRepoName(username: string, repoName: string) {
   if (repoName.startsWith("dprint-plugin-")) {
     return repoName;
diff --git a/readInfoFile.ts b/readInfoFile.ts
index 3960511..a83f270 100644
--- a/readInfoFile.ts
+++ b/readInfoFile.ts
@@ -1,6 +1,6 @@
 import { env } from "cloudflare:workers";
 import infoJson from "./info.json" with { type: "json" };
-import { getLatestInfo, type PluginNpmInfo } from "./plugins.js";
+import { getLatestInfo, getPluginRepo, type PluginNpmInfo } from "./plugins.js";
 import { getDownloadCounts, type PluginDownloadCounts } from "./utils/analytics.js";
 import { getNpmDownloadCounts, getNpmLatestVersions } from "./utils/npm.js";
 
@@ -10,7 +10,11 @@ export interface PluginsData {
 }
 
 export interface PluginData {
+  // the name the plugin reports about itself
   name: string;
+  // the `username/repo` the plugin is published from. carried over from
+  // info.json, so it's absent from data cached before info.json declared it
+  repo?: string;
   url: string;
   version: string;
   downloadCount: {
@@ -162,10 +166,8 @@ async function buildInfoFile(origin: string): Promise<Readonly<PluginsData>> {
 
     const released = [];
     for (const plugin of latest) {
-      const [username, pluginName] = plugin.name.split("/");
-      const info = pluginName
-        ? await getLatestInfo(username, pluginName, origin)
-        : await getLatestInfo("dprint", plugin.name, origin);
+      const { username, repoName } = getPluginRepo(plugin);
+      const info = await getLatestInfo(username, repoName, origin);
       if (info != null) {
         released.push({ plugin, info });
       }