diff --git a/.changeset/ftw-cloud-release-key.md b/.changeset/ftw-cloud-release-key.md
new file mode 100644
index 00000000..ed069573
--- /dev/null
+++ b/.changeset/ftw-cloud-release-key.md
@@ -0,0 +1,5 @@
+---
+"ftw": patch
+---
+
+Release builds know FTW Cloud at `wss://cloud.ftw.energy` by the service's public key, so an owner can turn FTW Cloud on. Nothing changes until they do. The box checks every message from the service against that key and refuses a service that signs with any other.
diff --git a/.changeset/ftw-cloud-uplink.md b/.changeset/ftw-cloud-uplink.md
index f882da72..b7badbd2 100644
--- a/.changeset/ftw-cloud-uplink.md
+++ b/.changeset/ftw-cloud-uplink.md
@@ -2,4 +2,4 @@
 "ftw": patch
 ---
 
-Add the FTW Cloud uplink, off unless an owner turns it on. `GET /api/cloud` shows the grant and the bytes sent in the last 24 hours, `GET /api/cloud/preview` shows the exact bytes that leave the house, and `POST` and `DELETE /api/cloud/grant` turn it on and off. Release builds name no FTW Cloud service yet, so the box refuses a grant and never dials. Backups no longer include `cloud.key`.
+Add the FTW Cloud uplink, off unless an owner turns it on. `GET /api/cloud` shows the grant and the bytes sent in the last 24 hours, `GET /api/cloud/preview` shows the exact bytes that leave the house, and `POST` and `DELETE /api/cloud/grant` turn it on and off. Backups no longer include `cloud.key`.
diff --git a/docs/protocol-cloud.md b/docs/protocol-cloud.md
index 7b13584c..abd50896 100644
--- a/docs/protocol-cloud.md
+++ b/docs/protocol-cloud.md
@@ -125,6 +125,30 @@ Envelope = { t: text, b: bstr, sig: bstr }
 A home id comes only from the key that signed `hello` on this connection,
 never from a body field.
 
+### Rotating the service keys
+
+The service key signs every `hello_ok` and every downlink message. A box
+trusts only the public halves its build carries (`cloudlink.ServiceKeys`).
+Release builds carry one: the key `cloud.ftw.energy` holds in Secrets
+Manager as `ftw-cloud/service-key`. To rotate it:
+
+1. Make the new key where only the service can read it, beside the old one.
+   Put its public half into Core next to the old one, so a release carries
+   both.
+2. Ship that release and wait for boxes to update. Until the switch, every
+   box checks the service against the old key.
+3. Switch the service to the new key. Boxes on the new release accept it.
+   A box on an older release refuses the service and keeps running on its
+   own until it updates.
+4. Drop the old public half in a later release.
+
+If the key leaks, ship a release with only the new key at once. To stand in
+for the service, an attacker would also need the TLS certificate for
+`cloud.ftw.energy`.
+
+The service's Noise key rotates the same way through the app, which carries
+up to two and tries the next when the service refuses message 1.
+
 ## Common body fields
 
 Every body the box sends carries these four fields. The class tables below do
diff --git a/go/cmd/ftw/cloud_link.go b/go/cmd/ftw/cloud_link.go
index 9f04f106..fbb5eb03 100644
--- a/go/cmd/ftw/cloud_link.go
+++ b/go/cmd/ftw/cloud_link.go
@@ -357,7 +357,7 @@ func (c *cloudSession) load() *cloudlink.Link {
 }
 
 // caps adds cloud.link to an app session's capabilities when this build can
-// run the uplink. A release build names no service and says nothing.
+// run the uplink. A build that names no service says nothing.
 func (c *cloudSession) caps(caps []string) []string {
 	if link := c.load(); link != nil && link.Available() {
 		return append(slices.Clip(caps), appproto.CapCloudLink)
diff --git a/go/internal/cloudlink/link.go b/go/internal/cloudlink/link.go
index 9e794d05..01cdb7fa 100644
--- a/go/internal/cloudlink/link.go
+++ b/go/internal/cloudlink/link.go
@@ -42,9 +42,14 @@ var (
 	Endpoint = "wss://cloud.ftw.energy/v1/box"
 	// ServiceKeys are the service's P-256 public keys, base64url of the
 	// 65-byte point, comma separated. Up to two, so the key can rotate
-	// across a release. Empty means no service exists for this build: the
-	// box refuses a grant and never dials.
-	ServiceKeys = ""
+	// across a release (docs/protocol-cloud.md, "Keys and ids"). Empty
+	// means no service exists for this build: the box refuses a grant and
+	// never dials.
+	//
+	// The one key is cloud.ftw.energy's, in Secrets Manager as
+	// ftw-cloud/service-key since srcfl/ftw-cloud#3. Only its public half is
+	// here; a box checks every hello_ok and downlink message against it.
+	ServiceKeys = "BG6EvBxFzSHPVsQOES6PYaKFo5vHQmte9lJ6D5OBIT9JgcBrJAOxAucdqKXxS76pToQ7orI1Ivsno0OtxbMuliQ"
 	// DevRootCA is a PEM file of extra roots, for a local service with its
 	// own certificate. Empty in every release build.
 	DevRootCA = ""
diff --git a/go/internal/cloudlink/link_test.go b/go/internal/cloudlink/link_test.go
index 51bba7d7..7d64849d 100644
--- a/go/internal/cloudlink/link_test.go
+++ b/go/internal/cloudlink/link_test.go
@@ -295,6 +295,13 @@ type harness struct {
 }
 
 func newHarness(t *testing.T, svc *fakeService) *harness {
+	t.Helper()
+	return newHarnessKeys(t, svc, []*ecdsa.PublicKey{&svc.key.PublicKey})
+}
+
+// newHarnessKeys is a box that trusts keys; nil means the keys this build
+// carries.
+func newHarnessKeys(t *testing.T, svc *fakeService, keys []*ecdsa.PublicKey) *harness {
 	t.Helper()
 	h := &harness{svc: svc, site: &fakeSite{grid: 1200, state: protocol.SourceLive}, kv: &memKV{},
 		keyPath: filepath.Join(t.TempDir(), "cloud.key"), pushed: make(chan string, 8)}
@@ -302,7 +309,7 @@ func newHarness(t *testing.T, svc *fakeService) *harness {
 		Site: h.site, Roster: fakeRoster{}, KV: h.kv, KeyPath: h.keyPath, Build: "test",
 		Started: time.Now().Add(-time.Minute), ClockSynced: func() bool { return true },
 		Notify:   func(kind string) { h.pushed <- kind },
-		Endpoint: svc.endpoint(), ServiceKeys: []*ecdsa.PublicKey{&svc.key.PublicKey},
+		Endpoint: svc.endpoint(), ServiceKeys: keys,
 		RootCAs: svc.roots(), Tick: 20 * time.Millisecond,
 		Logger: slog.New(slog.NewTextHandler(io.Discard, nil)),
 	})
@@ -469,6 +476,39 @@ func TestAServiceThatFailsTheBindingGetsOnlyHello(t *testing.T) {
 	}
 }
 
+// A release build knows FTW Cloud at cloud.ftw.energy by one key. A
+// service that answers with any other key hears the box's hello and
+// nothing after it, and the box does not call itself connected.
+func TestAReleaseBuildTrustsOnlyTheServicesKey(t *testing.T) {
+	if Endpoint != "wss://cloud.ftw.energy/v1/box" {
+		t.Fatalf("release endpoint %q", Endpoint)
+	}
+	keys, err := parseServiceKeys(ServiceKeys)
+	if err != nil || len(keys) != 1 {
+		t.Fatalf("release keys: %d, %v", len(keys), err)
+	}
+
+	svc := newFakeService(t) // its own key, not the release key
+	h := newHarnessKeys(t, svc, nil)
+	if !h.link.Available() {
+		t.Fatal("a release build says FTW Cloud is unavailable")
+	}
+	h.grant(t)
+	time.Sleep(time.Second)
+	svc.mu.Lock()
+	dialled := svc.hello != nil
+	svc.mu.Unlock()
+	if !dialled {
+		t.Fatal("the box never said hello, so the key was not what refused it")
+	}
+	if got := svc.received(); len(got) != 0 {
+		t.Fatalf("the box sent %d messages to a service with another key", len(got))
+	}
+	if h.link.Status().Connected {
+		t.Fatal("the link reports connected to a service with another key")
+	}
+}
+
 func TestUnknownDownlinkClosesTheUplink(t *testing.T) {
 	svc := newFakeService(t)
 	svc.afterHello = func(conn *websocket.Conn, home string) {