diff --git a/src/bytes.rs b/src/bytes.rs
index aed4d7cdb..7e2d6d115 100644
--- a/src/bytes.rs
+++ b/src/bytes.rs
@@ -700,6 +700,15 @@ impl Buf for Bytes {
             self.len(),
         );
 
+        if cnt == self.len() {
+            // Advancing to the end leaves an empty `Bytes`, whose length can
+            // never grow again. Release the shared reference instead of
+            // retaining it, matching `truncate(0)` and `split_to(self.len())`.
+            let end_ptr = self.ptr.wrapping_add(cnt);
+            drop(mem::replace(self, Bytes::new_empty_with_ptr(end_ptr)));
+            return;
+        }
+
         unsafe {
             self.inc_start(cnt);
         }
diff --git a/tests/test_bytes.rs b/tests/test_bytes.rs
index 5d01b5b82..7ce66b4eb 100644
--- a/tests/test_bytes.rs
+++ b/tests/test_bytes.rs
@@ -364,6 +364,31 @@ fn truncate_to_zero_releases_shared_reference() {
     assert!(remaining.try_into_mut().is_err());
 }
 
+#[test]
+fn advance_to_end_releases_shared_reference() {
+    let mut bytes = BytesMut::from(&b"hello"[..]);
+    drop(bytes.split_off(bytes.len()));
+    let mut advanced = bytes.freeze();
+    let remaining = advanced.clone();
+
+    advanced.advance(5);
+
+    assert!(advanced.is_empty());
+    let mut remaining = remaining.try_into_mut().unwrap();
+    remaining[0] = b'H';
+    assert_eq!(remaining, b"Hello"[..]);
+
+    let mut bytes = BytesMut::from(&b"hello"[..]);
+    drop(bytes.split_off(bytes.len()));
+    let mut nonempty = bytes.freeze();
+    let remaining = nonempty.clone();
+
+    nonempty.advance(4);
+
+    assert_eq!(nonempty, b"o"[..]);
+    assert!(remaining.try_into_mut().is_err());
+}
+
 #[test]
 fn freeze_clone_shared() {
     let s = &b"abcdefgh"[..];