Subhajit Das Das-rebel

Subhajit Das

AI GTM Consultant & Infrastructure Builder | Go-to-Market Strategy for AI Products | LLM Routing & Gateways | Advisor

I help AI startups and enterprises move from product to market adoption by combining:

AI Infrastructure expertise — deep knowledge of LLM gateways, routing, failover, and cost optimization
GTM strategy — positioning, pricing, positioning, market narrative, and buyer education
Product + infrastructure fit — understanding how infrastructure decisions impact product strategy and sales motion

I advise on:

AI infrastructure positioning — how to talk about routing, gateways, and resilience to technical buyers
Product-market fit validation — which infrastructure bets move the needle vs. which distract
Enterprise AI adoption — how infrastructure choices impact sales cycles, compliance, and procurement
Vendor ecosystem strategy — provider relationships, integrations, and partnership models
Cost-quality tradeoffs — how to position cost savings and reliability in buyer conversations

I built and launched A3M Router as both a product and GTM proof point:

The product: Open-source LLM router (49k npm downloads, 16 stars, active community)
The GTM problem it solves: "How do enterprises justify multi-provider LLM infrastructure vs. single-vendor lock-in?"
The positioning challenge: Explaining routing, failover, and cost optimization to non-technical buyers
The results: 87% of lifetime downloads in Sep 2026 (8.3k → 11.9k month-over-month), consistent adoption curve

Repository: https://github.com/Das-rebel/a3m-router
Quick install: npm install adaptive-memory-multi-model-router && npx a3m-router serve

This project is my living GTM lab — it taught me:

I also maintain:

A3M Kong Plugin — Kong API Gateway integration for intelligent LLM routing
Awesome AI Gateway — Curated comparison of 100+ AI gateways, proxies, and infrastructure patterns
Awesome AI Model Routing — Routing strategies, cost optimization, and orchestration patterns
Awesome CLI Coding Agents — Terminal-native AI agents and orchestration tooling

These act as market intelligence layers — tracking what's working, what's not, and where the adoption friction is.

Best fit for:

Typical engagements:

Product positioning + messaging frameworks
Enterprise narrative development (how to talk about infrastructure decisions to CIOs/CTOs)
GTM strategy for infrastructure-adjacent AI products
Market research and buyer education content
Technical buyer persona development

10+ years in growth, strategy, and product — fintech, AI infrastructure, developer tooling
Research training in natural sciences + strategy background (IIM)
Built GTM strategies across marketing, retention, and infrastructure product adoption
Hands-on product experience: coding, shipping, launching, iterating

For consulting inquiries, partnerships, or strategic discussions:

Helping AI companies move from innovation to adoption. Infrastructure + GTM = defensibility.