Data_Analyst_Portfolio

Project	Description	Impact / Value
Regional Sales Optimization	Analyzed historical sales data to identify trends by region and product, generating actionable insights for the commercial team.	Enables strategic decision-making for sales and resource allocation.
Customer Data Cleaning and Transformation	Prepared a messy dataset by removing duplicates, filling missing values, and standardizing formats for reliable analysis.	Improves data quality and reduces errors in reports and later analyses.
Customer Behavior Segmentation	Identified customer groups based on purchase frequency, spending, and preferences, supporting personalized marketing strategies.	Helps target more effective marketing campaigns and increase retention.

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