draft_campaign / update_campaign: campaign URL options

.claude/rules/adloop.md

@@ -279,13 +279,13 @@ Conversions that happen offline (a sales call, a lead that turned into a deal) g
 
 | Tool | What It Does | Validation |
 |------|-------------|------------|
-| `draft_campaign` | Create full campaign structure (budget + campaign + ad group + keywords + geo/language targeting) | `campaign_name`, `daily_budget`, `bidding_strategy`, `geo_target_ids` (REQUIRED), `language_ids` (REQUIRED), optional `search_partners_enabled`, `display_network_enabled`, `display_expansion_enabled`, optional `max_cpc` for MANUAL_CPC ad-group bids or TARGET_SPEND CPC caps, optional `location_option` / `negative_location_option` |
+| `draft_campaign` | Create full campaign structure (budget + campaign + ad group + keywords + geo/language targeting) | `campaign_name`, `daily_budget`, `bidding_strategy`, `geo_target_ids` (REQUIRED), `language_ids` (REQUIRED), optional `search_partners_enabled`, `display_network_enabled`, `display_expansion_enabled`, optional `max_cpc` for MANUAL_CPC ad-group bids or TARGET_SPEND CPC caps, optional `location_option` / `negative_location_option`, optional `tracking_url_template` / `final_url_suffix` / `url_custom_parameters` |
 | `draft_shopping_campaign` | Create a Standard Shopping campaign for a Merchant Center feed: budget + campaign (PAUSED) + product ad group + Shopping ad + one "All products" product group, atomically | `campaign_name`, `daily_budget`, `merchant_id` (must be linked to the Ads account; checked), `product_bid` (CPC of the product group, required by Google), `geo_target_ids` (REQUIRED), `bidding_strategy` MANUAL_CPC (default) / TARGET_SPEND (Maximize clicks, optional `max_cpc`) / TARGET_ROAS (+ `target_roas`), `campaign_priority` LOW/MEDIUM/HIGH, optional `feed_label`. No keywords, no languages |
 | `draft_asset_group_assets` | Add and/or remove assets of an existing PMax asset group in one atomic change: text, images, YouTube videos | `asset_group_id`, `headlines` (≤30), `long_headlines` (≤90), `descriptions` (≤90), `business_name` (≤25), `images` (`{"url"}` or `{"upload_id"}`, optional `role` marketing/logo/landscape_logo; marketing images sorted into landscape 1.91:1, square 1:1, portrait 4:5 by ratio), `youtube_video_ids`, `remove_asset_ids` |
 | `draft_asset_group_signals` | Add search themes or set the audience signal of a PMax asset group, or remove signals | `asset_group_id`, `add_search_themes` (≤80 chars, up to 50 per group), `audience_id` (one per group), `remove_signal_ids` |
 | `draft_pmax_product_exclusions` | Set the full list of products a retail PMax asset group excludes, on one dimension; everything else stays included | `asset_group_id`, `exclude_values` (the COMPLETE list; `[]` includes everything again), `dimension` item_id (default) / brand / custom_label_0–4 |
 | `draft_ad_group` | Create a new ad group within an existing campaign (does NOT publish) | `campaign_id` (REQUIRED), `ad_group_name` (REQUIRED), `keywords` (optional list of {text, match_type}), `cpc_bid_micros` (optional) |
-| `update_campaign` | Modify existing campaign settings — bid strategy, budget, geo targets, language targets, location options, Search partners, display expansion | `campaign_id` (REQUIRED), plus any of: `bidding_strategy`, `daily_budget`, `geo_target_ids`, `language_ids`, `location_option`, `negative_location_option`, `search_partners_enabled`, `display_network_enabled`, TARGET_SPEND `max_cpc` |
+| `update_campaign` | Modify existing campaign settings — bid strategy, budget, geo targets, language targets, location options, Search partners, display expansion, URL options | `campaign_id` (REQUIRED), plus any of: `bidding_strategy`, `daily_budget`, `geo_target_ids`, `language_ids`, `location_option`, `negative_location_option`, `search_partners_enabled`, `display_network_enabled`, TARGET_SPEND `max_cpc`, `tracking_url_template`, `final_url_suffix`, `url_custom_parameters` |
 | `update_ad_group` | Update ad group name and/or MANUAL_CPC `max_cpc` | `ad_group_id`, optional `ad_group_name`, optional `max_cpc` |
 | `draft_responsive_search_ad` | Create RSA preview (does NOT publish) | 3-15 headlines (≤30 chars), 2-4 descriptions (≤90 chars), final_url required, path1/path2 (≤15 chars each). Each headline/description may be a plain string (unpinned) or `{"text": "...", "pinned_field": "HEADLINE_1"}` (pinned). Valid pin slots: `HEADLINE_1/2/3`, `DESCRIPTION_1/2`. Several assets may pin to one slot (they rotate there), but every slot must stay fillable: by an asset pinned to it or by a distinct unpinned asset. |
 | `draft_callouts` | Create callout assets for an ad group, a campaign or the account (does NOT publish) | `campaign_id` or `ad_group_id` (the scope follows the id), or `scope="account"`; `callouts` list with 1-25 chars each |
@@ -369,6 +369,7 @@ Same draft → preview → `confirm_and_apply` gate; the plan carries `platform:
 - Ad-group pause/enable is already handled by `pause_entity` / `enable_entity` with `entity_type="ad_group"`; do not invent a separate pause tool.
 - `update_campaign` budget changes show the current amount (`current_daily_budget`). A shared budget (`budget_shared_with` lists the other campaign IDs) or a portfolio bid strategy makes the plan require double confirmation, and apply refuses if the budget, its sharing or the portfolio changed after the preview.
 - Location options: `location_option` is who the geo targets reach — `PRESENCE` (people in or regularly in the locations), `PRESENCE_OR_INTEREST` (Google's default; also people elsewhere who show interest in them) or `SEARCH_INTEREST`. `negative_location_option` (`PRESENCE` or `PRESENCE_OR_INTEREST`) is who the exclusions exclude. Empty leaves the value as it is. The preview warns when a change widens reach: for `location_option` that is anything but `PRESENCE`, for `negative_location_option` it is `PRESENCE`, because then the exclusions only keep out people physically there, not people interested in the excluded places; `update_campaign` shows the current value as `current_location_option` / `current_negative_location_option`. Read back with `get_campaign_settings`.
+- Campaign URL options (`tracking_url_template`, `final_url_suffix`, `url_custom_parameters`): omitted leaves a value unchanged, `""` or `[]` removes it, and `url_custom_parameters` replaces the whole list. The template must contain `{lpurl}` or a variant (`{lpurl+2}`, `{unescapedlpurl}`, `{escapedlpurl+3}`, ...). Custom parameter keys are alphanumeric, at most 8 characters. The `update_campaign` preview shows each current value (`current_tracking_url_template` etc.), warns on a removal, and gives `example_click`: one of the campaign's final URLs with the campaign's options applied. It is approximate: a template on the ad group, ad or keyword overrides the campaign's, and ValueTrack parameters are filled at click time. Check it for typos before approving. Read back with `get_campaign_settings`.
 - `update_campaign` replaces POSITIVE geo/language targets entirely (not append). Pass the full desired list. NEGATIVE geo exclusions (criteria with `negative=TRUE`) are **preserved** across a positive-geo replacement — they survive the swap. The preview surfaces preserved negative geo IDs in `preserved_negative_geo_target_ids` so the change is auditable. To ADD negative geo exclusions (e.g. exclude a city inside a targeted state), use `add_negative_locations` — do not try to express exclusions through `geo_target_ids`. To remove a negative geo exclusion explicitly, use `remove_entity` with `entity_type="campaign_criterion"`.
 - **Asset scope:** callouts and snippets link where the id points (`ad_group_id` → ad group, `campaign_id` → campaign). Account-wide (`scope="account"`) reaches every campaign without assets of its own; use it only when the user asks for account level. **Asset edits** (`update_callout`, `update_sitelink`, `update_structured_snippet`) change the asset everywhere it is linked; check with GAQL (`campaign_asset`, `ad_group_asset`, `customer_asset`) where else it is used before editing a shared asset. If the apply reports the asset changed in Google Ads since the preview, draft again.
 - **Call assets, schedules, promotions and prices.** Never guess `country_code` or `language_code`: take them from the number and the landing page, and ask when unclear. Money amounts are in the account currency (the preview names it); pass `currency_code` only for a different one. Ad schedule hours are in the **account time zone** (the previews show it), not the searcher's: convert the user's local hours first. A campaign without a schedule serves at all hours, so its first `add_ad_schedule` windows switch off every other hour and day: say so, the preview needs a double confirmation. To change a window, remove the old one with `remove_entity` (`entity_type="campaign_criterion"`, the `remove_id` from the preview), then add the new one. Prices must match the landing page or Google disapproves them.

.cursor/rules/adloop.mdc

@@ -281,13 +281,13 @@ Conversions that happen offline (a sales call, a lead that turned into a deal) g
 
 | Tool | What It Does | Validation |
 |------|-------------|------------|
-| `draft_campaign` | Create full campaign structure (budget + campaign + ad group + keywords + geo/language targeting) | `campaign_name`, `daily_budget`, `bidding_strategy`, `geo_target_ids` (REQUIRED), `language_ids` (REQUIRED), optional `search_partners_enabled`, `display_network_enabled`, `display_expansion_enabled`, optional `max_cpc` for MANUAL_CPC ad-group bids or TARGET_SPEND CPC caps, optional `location_option` / `negative_location_option` |
+| `draft_campaign` | Create full campaign structure (budget + campaign + ad group + keywords + geo/language targeting) | `campaign_name`, `daily_budget`, `bidding_strategy`, `geo_target_ids` (REQUIRED), `language_ids` (REQUIRED), optional `search_partners_enabled`, `display_network_enabled`, `display_expansion_enabled`, optional `max_cpc` for MANUAL_CPC ad-group bids or TARGET_SPEND CPC caps, optional `location_option` / `negative_location_option`, optional `tracking_url_template` / `final_url_suffix` / `url_custom_parameters` |
 | `draft_shopping_campaign` | Create a Standard Shopping campaign for a Merchant Center feed: budget + campaign (PAUSED) + product ad group + Shopping ad + one "All products" product group, atomically | `campaign_name`, `daily_budget`, `merchant_id` (must be linked to the Ads account; checked), `product_bid` (CPC of the product group, required by Google), `geo_target_ids` (REQUIRED), `bidding_strategy` MANUAL_CPC (default) / TARGET_SPEND (Maximize clicks, optional `max_cpc`) / TARGET_ROAS (+ `target_roas`), `campaign_priority` LOW/MEDIUM/HIGH, optional `feed_label`. No keywords, no languages |
 | `draft_asset_group_assets` | Add and/or remove assets of an existing PMax asset group in one atomic change: text, images, YouTube videos | `asset_group_id`, `headlines` (≤30), `long_headlines` (≤90), `descriptions` (≤90), `business_name` (≤25), `images` (`{"url"}` or `{"upload_id"}`, optional `role` marketing/logo/landscape_logo; marketing images sorted into landscape 1.91:1, square 1:1, portrait 4:5 by ratio), `youtube_video_ids`, `remove_asset_ids` |
 | `draft_asset_group_signals` | Add search themes or set the audience signal of a PMax asset group, or remove signals | `asset_group_id`, `add_search_themes` (≤80 chars, up to 50 per group), `audience_id` (one per group), `remove_signal_ids` |
 | `draft_pmax_product_exclusions` | Set the full list of products a retail PMax asset group excludes, on one dimension; everything else stays included | `asset_group_id`, `exclude_values` (the COMPLETE list; `[]` includes everything again), `dimension` item_id (default) / brand / custom_label_0–4 |
 | `draft_ad_group` | Create a new ad group within an existing campaign (does NOT publish) | `campaign_id` (REQUIRED), `ad_group_name` (REQUIRED), `keywords` (optional list of {text, match_type}), `cpc_bid_micros` (optional) |
-| `update_campaign` | Modify existing campaign settings — bid strategy, budget, geo targets, language targets, location options, Search partners, display expansion | `campaign_id` (REQUIRED), plus any of: `bidding_strategy`, `daily_budget`, `geo_target_ids`, `language_ids`, `location_option`, `negative_location_option`, `search_partners_enabled`, `display_network_enabled`, TARGET_SPEND `max_cpc` |
+| `update_campaign` | Modify existing campaign settings — bid strategy, budget, geo targets, language targets, location options, Search partners, display expansion, URL options | `campaign_id` (REQUIRED), plus any of: `bidding_strategy`, `daily_budget`, `geo_target_ids`, `language_ids`, `location_option`, `negative_location_option`, `search_partners_enabled`, `display_network_enabled`, TARGET_SPEND `max_cpc`, `tracking_url_template`, `final_url_suffix`, `url_custom_parameters` |
 | `update_ad_group` | Update ad group name and/or MANUAL_CPC `max_cpc` | `ad_group_id`, optional `ad_group_name`, optional `max_cpc` |
 | `draft_responsive_search_ad` | Create RSA preview (does NOT publish) | 3-15 headlines (≤30 chars), 2-4 descriptions (≤90 chars), final_url required, path1/path2 (≤15 chars each). Each headline/description may be a plain string (unpinned) or `{"text": "...", "pinned_field": "HEADLINE_1"}` (pinned). Valid pin slots: `HEADLINE_1/2/3`, `DESCRIPTION_1/2`. Several assets may pin to one slot (they rotate there), but every slot must stay fillable: by an asset pinned to it or by a distinct unpinned asset. |
 | `draft_callouts` | Create callout assets for an ad group, a campaign or the account (does NOT publish) | `campaign_id` or `ad_group_id` (the scope follows the id), or `scope="account"`; `callouts` list with 1-25 chars each |
@@ -371,6 +371,7 @@ Same draft → preview → `confirm_and_apply` gate; the plan carries `platform:
 - Ad-group pause/enable is already handled by `pause_entity` / `enable_entity` with `entity_type="ad_group"`; do not invent a separate pause tool.
 - `update_campaign` budget changes show the current amount (`current_daily_budget`). A shared budget (`budget_shared_with` lists the other campaign IDs) or a portfolio bid strategy makes the plan require double confirmation, and apply refuses if the budget, its sharing or the portfolio changed after the preview.
 - Location options: `location_option` is who the geo targets reach — `PRESENCE` (people in or regularly in the locations), `PRESENCE_OR_INTEREST` (Google's default; also people elsewhere who show interest in them) or `SEARCH_INTEREST`. `negative_location_option` (`PRESENCE` or `PRESENCE_OR_INTEREST`) is who the exclusions exclude. Empty leaves the value as it is. The preview warns when a change widens reach: for `location_option` that is anything but `PRESENCE`, for `negative_location_option` it is `PRESENCE`, because then the exclusions only keep out people physically there, not people interested in the excluded places; `update_campaign` shows the current value as `current_location_option` / `current_negative_location_option`. Read back with `get_campaign_settings`.
+- Campaign URL options (`tracking_url_template`, `final_url_suffix`, `url_custom_parameters`): omitted leaves a value unchanged, `""` or `[]` removes it, and `url_custom_parameters` replaces the whole list. The template must contain `{lpurl}` or a variant (`{lpurl+2}`, `{unescapedlpurl}`, `{escapedlpurl+3}`, ...). Custom parameter keys are alphanumeric, at most 8 characters. The `update_campaign` preview shows each current value (`current_tracking_url_template` etc.), warns on a removal, and gives `example_click`: one of the campaign's final URLs with the campaign's options applied. It is approximate: a template on the ad group, ad or keyword overrides the campaign's, and ValueTrack parameters are filled at click time. Check it for typos before approving. Read back with `get_campaign_settings`.
 - `update_campaign` replaces POSITIVE geo/language targets entirely (not append). Pass the full desired list. NEGATIVE geo exclusions (criteria with `negative=TRUE`) are **preserved** across a positive-geo replacement — they survive the swap. The preview surfaces preserved negative geo IDs in `preserved_negative_geo_target_ids` so the change is auditable. To ADD negative geo exclusions (e.g. exclude a city inside a targeted state), use `add_negative_locations` — do not try to express exclusions through `geo_target_ids`. To remove a negative geo exclusion explicitly, use `remove_entity` with `entity_type="campaign_criterion"`.
 - **Asset scope:** callouts and snippets link where the id points (`ad_group_id` → ad group, `campaign_id` → campaign). Account-wide (`scope="account"`) reaches every campaign without assets of its own; use it only when the user asks for account level. **Asset edits** (`update_callout`, `update_sitelink`, `update_structured_snippet`) change the asset everywhere it is linked; check with GAQL (`campaign_asset`, `ad_group_asset`, `customer_asset`) where else it is used before editing a shared asset. If the apply reports the asset changed in Google Ads since the preview, draft again.
 - **Call assets, schedules, promotions and prices.** Never guess `country_code` or `language_code`: take them from the number and the landing page, and ask when unclear. Money amounts are in the account currency (the preview names it); pass `currency_code` only for a different one. Ad schedule hours are in the **account time zone** (the previews show it), not the searcher's: convert the user's local hours first. A campaign without a schedule serves at all hours, so its first `add_ad_schedule` windows switch off every other hour and day: say so, the preview needs a double confirmation. To change a window, remove the old one with `remove_entity` (`entity_type="campaign_criterion"`, the `remove_id` from the preview), then add the new one. Prices must match the landing page or Google disapproves them.