Digital Content & Web Operations | Analytics · CMS · Automation · Measurement | Bilingual EN/ES
I improve websites, measurement, and the workflows that keep digital work moving. That includes how people find a page, what they do next, how results are tracked, and how work moves between teams. Across 7+ years of relevant experience, I have worked across content and CMS systems, web operations, automation, reporting, and release delivery. At SeeScan, I own digital operations and analytics across exactly three B2B brand sites representing approximately 239K trailing-12-month sessions and coordinate more than 40 named software-release cycles. For Los Bravos, I built and delivered GTM infrastructure and lead intelligence for a cross-border industrial real-estate developer.
Open to remote website and digital-experience ownership, web operations, marketing operations, implementation, and product-adjacent solutions work.
How I work: Discovery · Requirements · CMS · Implementation · QA · Automation · Measurement · Documentation · Handoff
Own digital operations across three B2B properties supporting customer discovery, product evaluation, channel handoff, and post-sale self-service. Built the cross-property measurement and reporting layer and repeatable intake, implementation, QA, reporting, and handoff systems across marketing, product, engineering, sales, support, and DevOps.
Shipped independent cross-border data product for real-time US-Mexico wait times, including bilingual SEO pages, automated CBP data updates, PWA support, and privacy-first analytics.
DIGITO publishes free tools and source-backed insights and provides tailored work across go-to-market and ongoing digital operations. Projects can span research, websites and campaigns, measurement, reporting, workflows, automation, and small custom tools.
Selected tools:
- UTM Campaign Builder · campaign naming and tracking taxonomy
- SEO Studio · search and social metadata for content owners
- Lead Scoring Builder · weighted qualification models and tier thresholds
- Campaign Analyzer · multi-variant campaign comparison
- Analytics HQ · multi-site GA4 reporting and anomaly alerts (repo)
- Brand Monitor · public-source mention monitoring and signal scoring (repo)
The collection shows practical work across websites, campaigns, automation, measurement, reporting, and lead workflows.
Built GTM data and lead-intelligence infrastructure for a cross-border industrial real-estate developer:
- 6,218-record prospect database
- 1,121-lead qualified target set
- 59 account-intelligence packets
- Custom CRM-style dashboard
- ICP filtering and account-based targeting
- AI-assisted research workflows
- Automated GA4 reporting
Delivered 104% of contracted targets on an engagement I proposed, priced, closed, documented, and handed off. Client prospect data remains confidential; a sanitized sample packet is linked from the portfolio.
Real-estate deal calculator built from a four-unit investment I co-ran. Models the full BRRRR cycle, stress scenarios, exit timing, and effective hourly return.
Interactive compound-growth and dividend-reinvestment simulator with recurring contributions, milestone tracking, and year-by-year projections.
Combines FDIC, CFPB, Census, and unbanked survey data into county-level financial-access and economic-distress scores across 3,219 US counties.
Python tool that generates configurable, data-driven investor pitch decks. The public sample uses a fictional residential fund.
Digital Content · Web Operations · CMS / WordPress · Digital Analytics · GA4 · Google Tag Manager · Technical SEO · Looker Studio · Python · SQL · DuckDB · AI-assisted Workflows · REST APIs · GitHub Actions · English / Spanish