General #10

Loves

• Really too much to post. It. is. gorgeous.

Opportunities

• I really like the mobile menu with your current setup, but what will it look like if the user has a bunch of top level menu items? Seems like the side by side nature of these elements https://cloudup.com/cAIuME9ChKp will get awfully crowded or not as legible when you get more than 5.
• I put an <a> tag into a post/about page and it is not discernable that it is a link. Probably needs some styling for links.
• Pretty sure this is a browser thing, so there might not be anything we can do, but when autocomplete happens in the search bar we get this in chrome/firefox https://cloudup.com/cBoM5f6oAoR
• side margin on mobile for the About page feels a little awkward for me with the blockquote https://cloudup.com/cVf8Fj55vz4
• I think the theme could use a little help if the user has a ton of menu items. https://cloudup.com/c4QoGHxXMwg Maybe not, cuz it is ridiculous to have this many, but maybe some in between help.

[update 8/15]
Navigation

• while you talked about having sub-menus only being for shop items I think that might be too opinionated for the needs of users. If for example the shop has consistent blogging with categories about new releases, etc, a likely scenario would have sub-menu items for them. And if people are wanting to keep things clean they might have a few top level navigation items with a lot of children items.
• Assuming we stick with the idea of sub-menus only for shop navigation the layout is slightly awkward for sub-menus if there is only a parent category and not a child category as well. i.e. the design accounts for a store setup with parent categories of turntables, gears, etc, and then subcategories of say microphones, cables, etc. under gear. But a lot of stores might only have top-level categories (.i.e just tops, bottoms, swimwear, etc) and so the layout feels a bit awkward and with a lot of real estate used up when sub-sub menus don't come into play.
• Lastly yet still related, on mobile navigation, all the top level navigation gets shown horizontally, which we already talked about, but then the submenu and sub-sub menu stuff shows below. How is that supposed to work when 2 top-level navigation items have sub-menus. See this gif to illustrate http://g.recordit.co/WeVpO0X2cc.gif In the gif, the different navigations show because of hover, but obviously no there is no hover on mobile. It wouldn't make sense to have all the sub-menu items show because you wouldn't know what parent they belong to with the current design. A possibility is having a caret next to the top level item so you can click to show the sub and sub-sub menus of parent/top level navigation. Unsure how to proceed on this.

Clarifications

• How will the theme handle spacing for sub-menu items that are only a few items? I.e. with the sub-menu for shop it works really well because there are a lot of menu items so it pretty much fills up all the space in a way that is really pretty and clear. Let's say About has a two sub menu items such as Contact Us and FAQ. How is that going to work? Will Contact Us and FAQ be horizontal to each other and on the far left of the screen? It seems like that would be confusing that they belong to About. Here's a screenshot https://cloudup.com/c7ZEVPVkLCj that I took when messing around with what you've currently got going on in case there were only 2 menu items for About. This is what I think the theme would currently do, and I'm not sure it's super clear. Let me know if you need more clarification on this.
• When a user adds an item to the cart, how will it be clear to them that it's been added? WPEC out of the box has a fancy notification that basically pops up a modal of the cart and lets them checkout or continue shopping. https://cloudup.com/ch9lC4pXmCl I could see this tying in really well with your cart slide out where when they add an item the cart slides out showing it and maybe just add a button to continue shopping which closes it?